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July 26, 1998
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Source: Liquid Audio
http://www.liquidaudio.com/company/press/1999/archive/7_26_99.asp
"Lightning Strikes" Twice: Yes again on the leading edge of technology with
"Lightning Strikes" download off new album "The Ladder"
LOS ANGELES, CA -- YES has partnered with Liquid Audio, Inc., Global Music
One and Tower Records to give fans an early listen of their highly
anticipated new album The Ladder (Beyond Music). Starting Thursday, July
29, consumers will be able to go to towerrecords.com and download the full
album version of "Lightning Strikes", the first single from The Ladder via
Liquid Audio technology. The download will remain active on computers until
September 28, street date for The Ladder. Towerrecords.com consumers will
also be allowed to pre-order the new album and in doing so, receive a
limited edition Roger Dean artwork poster of the full album cover. The
album and poster will arrive on September 28, street date for The Ladder.
Roger Dean is best known for his vivid landscape album covers of YES albums
Fragile and Close To The Edge, which have since become popularized as true art.
In addition, YES will send a collectible 30-second DAP (Digital Audio
Postcard) of "Lighting Strikes" to their fanbase via radio station web
sites, towerrecords.com customers and yesworld.com. These groups represent
YES target fans and had previously indicated they would like to receive
information. Chris Squire, bass player and founding member of YES, "As YES,
we have always enjoyed experimenting with new technologies and the DAP
seemed perfect for us and our fans. Our fans are internet savvy - they'll
love this collectible piece of the new album." Digital Audio Postcard
(DAP), created by Global Music One, is a leading innovator in music
software for the delivery and marketing of music on the Internet, broadband
and private network systems.
YES has a history of utilizing new technologies, including the band's role
in developing 'in-the-round' sound technology in the late '70s, expanding
that to the first 'surround sound' live concert on their 1998 'Open Your
Eyes' tour and their experimentation with lights and other audio advances.
YES, formed in 1967, has been on the leading edge of progressive rock music
for over three decades. YES has created some of rock's most enduring hits,
including "Roundabout," "Seen All Good People" and "Owner Of A Lonely
Heart." To date, the band has sold over 31 million albums worldwide
including the unforgettable albums Fragile and Close To The Edge. The
Ladder will mark the 30th Anniversary of the band's first album release
YES, released initially in 1969.
Beyond Music is a division of The Left Bank Organization, an operating
company designed to market, promote, publicize and distribute entertainment
properties on a worldwide basis.
Liquid Audio, Inc. is a leading provider of software and services for the
digital delivery of music over the Internet. The Liquid Audio solution
gives musicians, record labels, Websites and music retailers the ability to
publish, syndicate and securely sell recorded music online with copy
protection and copyright management. Using the Liquid Player software,
available for free download at www.liquidaudio.com, music fans can preview
and purchase downloadable music from the more than 200 affiliate Web sites
in the Liquid Music Network. Traded on Nasdaq under the symbol LQID, Liquid
Audio is located in Redwood City, California.
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