----------------------------------------------------- OCTOBER 6, 1999 ----------------------------------------------------- Source: Global Music News http://www.globalmusic.com/hi-fi/news/yes-rocket.html GMO's Digital Audio Postcard Rockets New YES Release To Top Debut Slot on Internet Album Charts Successful Online Marketing Campaign Delivers 13% of Total Pre-Sells LOS ANGELES, CA. - October 6, 1999 - Legendary classic rock group YES used the latest in e-commerce technology, the Digital Audio Postcard (DAP) from software innovator GMO, to enter this week's Billboard's Top Internet Album Sales chart as the best-selling new release. The pre-release Internet campaign, which featured a DAP customized for the new album, "The Ladder," delivered approximately 2,000 pre-orders, or 13 percent of total sales. The DAP is a self-playing interactive device with exceptional audio quality, graphics and hyperlinks. The YES DAP featured a preview of "Lightning Strikes," the band¹s first single from the new album, along with four-color graphics and lyrics. A hyperlink to the Tower Records Online website allowed fans to click through to pre-order the album, receive giveaways, and purchase tickets for their upcoming tour (click here to download the YES DAP ­ Windows only). During the first 30 days of distribution, the YES DAP maintained a 27% click through rate. In comparison, Web banner advertising averages a click-through rate between 1.5% - 3%. "The YES pre-order promotion was incredibly successful for TowerRecords.com. In fact, it's the most successful promotion we've offered this year!," said Kari Necker, Tower Records. "The Digital Audio Postcard was key in delivering the marketing message to fans directly in a unique and exciting package that makes this a must for online commerce." About Global Music One GMO, a five-year-old technology and service company headquartered on the Digital Coast in Los Angeles, is a leader in the convergence space where Internet content is developed, distributed, managed and tracked. GMO is a product innovator and technology incubator whose management team combines the expertise of the music, broadcast, and Internet and broadband industries. The company's business alliances and customers include AT&T, Compaq, HBO, Nokia, Aiwa, EMI-UK, Ticketmaster, Virgin Records, MTV Europe, Saatchi & Saatchi, Toyota, and Aris-Solana Technologies. GMO also provides production, hosting and technical support to AT&T's a2b music(sm) platform and has developed and executed numerous online initiatives for major recording artists including Aerosmith, Tori Amos, Counting Crows, Cowboy Junkies, Garbage, Lenny Kravitz, Paul McCartney, Loreena McKennitt, Alanis Morissette, Willie Nelson, Bonnie Raitt, Squeeze, Sting and Yes. Close Window YesInThePress.com For site comments, problems, corrections, or additions, contact YesinthePress@aol.com